Comparative Effectiveness Silences the Drug Ad Hype
Feb 21, 2023 | Comparative Effectiveness, Drug advertising, MedBen Rx, Research, TruDataRx
Drug companies spend $6 billion per year on direct-to-consumer ads with the goal of getting patients to ask their doctors to prescribe drugs that, in many instances, cost substantially more but are less effective than their current medications. And with no comparative...Beware of Misleading Prescription Drug Advertising
Feb 3, 2022 | Drug advertising, Prescription
Pharmaceutical company Eli Lilly has received back-to-back letters regarding deceptive drug advertising. In December 2021, the FDA’s Office of Prescription Drug Promotion (OPDP) informed Eli Lilly that its TV ads made “false or misleading claims and/or...Search the Blog
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